Once Meaghan and I came up with the name for our blog/shop, we spent a lot of time trying to work out the details of what we wanted our logo to look like. Anything I’ve ever read about business (which isn’t much) talks about the importance of branding, and as two girls who are clueless when it comes to design, we knew we’d have to ask someone for help if we wanted a look we were happy with.
We began brainstorming what sort of design we both liked and what we both definitely did not like. At the beginning we didn’t really think about an illustrator. We originally went with a graphic designer. But after seeing the first draft of our logo – which was to the T what we had asked for – we both decided we didn’t exactly think the whole thing through enough, and it wasn’t the look we were going for. After much more brainstorming and much more internet browsing, we both agreed upon using an illustrator. Lucky enough, Meaghan is quite good friends with amazing illustrator, Olivia Mew. And within a few weeks our logo was born!
Olivia Mew is not only an amazing illustrator, she is also a successful vintage seller on Etsy and if that is not enough, she is the founder of Stay Home Club. Stay Home Club is an online shop selling illustrated textiles, designed by herself and various artists. It also just so happens they are having a Black Friday/Cyber Monday Sale! 20% off everything from Nov. 22nd-26th. Just enter coupon code FRIDAYIMINLOVE on final checkout page, after paypal.
Having a logo that you are happy with and you feel represents your brand well, we feel, is an important part of the whole process.
Next week we will share another wonderful individual who will be helping with a little photoshoot.
Posted by: Alex and Meaghan
*All photos and illustrations belonging to Olivia Mew and Stay Home Club