Well, we hope this doesn’t start to sound like we’re writing these posts just to brag about all of the talented friends we have, but truthfully, we do consider ourselves really lucky to be surrounded by some of the most wonderful, (generous), creative people!!!
In this case, we’re talking about our very good friend Kira Crugnale, who just so happened to appear in our pumpkin picking post earlier this week (she’ll likely pop up in a lot of things we post!) …
Kira is currently working over at eLuxe, constantly turning out awesome editorials for them, and photographing everything for the online shop. But, besides having a really cool day job, Kira also happens to take beautiful pictures that we both absolutely love! There was never a question that we were going to ask her to shoot our first lookbook, and we’re really excited about working with her on it. We’ll leave you with a few pictures from her website and blog– including one or two from the day trip we took to Elora Gorge this Summer – since we aren’t quite ready to show you what we’re working on together just yet…
We won’t go on about the importance of having a lookbook, because we don’t think they’re a necessary part of selling on Etsy. That being said, they’re a really great way of promoting your shop and giving people a sneak peak at what you will be listing in the shop. It might keep people coming back if they see something in your Winter collection that they are coveting! Not to mention, that with things like Tumblr and Pinterest out there, it never hurts to throw a pretty picture up, because people are likely to share, and that’s a quick way to get more attention for your shop.
We happened to know right from the start that we wanted to put out “collections” and corresponding lookbooks to promote them. Selling vintage may not be such a “collection” oriented branch of online retail, especially since we plan to be perpetually updating the shop with new items, but, we thought it would make the whole experience feel more like a project – plus it will just be fun!
*All photos belonging to Kira Crugnale
-Posted by Alex and Meaghan