Full Out with feeling
I think every time I try a new lipstick style for this series I’m going to end up saying “okay, I think I like this one most.”, because that’s what came to mind with this style, and I realized I said that about the 1930s lip last week. I guess I’m kind of a fickle pickle, but this style feels a bit more bold (and I like bold) with it’s overdrawn, full shape and punchy red colour…more fun and less reserved, in my opinion.
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1940s lips were all about reds, “all the reds”, as us Internet-y 90s Millennial babies would say. The shade of red was up to the gal, but the one thing all 40s lips had in common was they were loud and luscious. If your lips fell a little short in the plump department (hi me), you just had to draw a bit outside your natural lip line and in no time you were joining the ranks of Angelina Jolie lips everywhere (she wasn’t alive yet, but you get it.)
-WHAT I USED-
Lip pencil: Ruby Woo by MAC | Lipstick: So Chaud by MAC
1. I’ve said this for every one now, but, get a lip pencil. It will help immensely because we are drawing outside our natural lip line…unless of course you already have full lips. But even still, pencils just make everything more clean. The lip is horizontally elongated and we focus less on the “heart shape” lip look.
-drawing outside your natural lip line, start at your cupid’s bow and create a very slight indent between the two peaks
-bring your lines out to meet your lower lip, maintaining a rounded shape all the way down. It should look a bit like a crescent, more similar to the shape you’d see on a lower lip.
2. Elongated and round is the look of the lower lip. Should be real easy to achieve
-drawing outside your natural lip line, start at the centre of your lip, creating an elongated U shape that meets your upper line.
3. Grab your lipstick and clean it all up. Hide that lip liner and get those lips looking as punchy and plump as you’d like.
And that’s it! Big, beautiful, in your face lips!
What do you guys think? A preferred lip shape yet? 20s, 30s or 40s?
Shirt: thrifted vintage | Bracelet c/o The Shine Project


1. A lip pencil is key for me when putting on a red lip, and to achieve this particular look I think it’s pretty essential. We’ll need to overdraw the upper lip, so having something with more precision will help you (unless you are magical, in which case, teach me!). Note that the upper lip is horizontally elongated, while still being shapely.
2. The bottom lip is round, but like the top lip, elongated. This lower lip should be super easy to draw.
3. The fun part, fillin’ em in! For this one I also used Dubonnet by MAC since berry shades were popular at this time (although in the later 30s, orange shades became a thing, much to my delight). Be sure to start covering your outline and cleaning up any shaky bits with your lipstick.
4. When learning about this lip style, I noted many images of women with a bit of gloss on their lower lip, right in the centre. I liked the idea of recreating that look, so I used my Bert’s Bees red gloss that has a bit shimmer and applied it right to the centre of my lower lip. This is not a necessary step, but I personally like it.
And voila, you are looking 1930s glamorous in almost no time at all!
1. I pretty well always use a lip pencil to outline my lips before lipstick (a v much like precision), but regardless of my habits, I really believe a lip pencil is helpful in achieving this look, at least at first. 1920s lips are all about the cupid’s bow shape and not everyone has such a defined lip shape, so a pencil is v helpful in creating this look.
2. The bottom lip has a very rounded shape, like a wide U and like the upper lip, needs to be under-drawn at the sides. The upper and lower lip should match up, so keep that in mind when under-drawing.
3. Now the easy part! Filling in those lips. I used Dubbonet by MAC first, which is a creamy deep berry shade and fairly glossy (perfect for this era) and on top of that, very lightly brushing 01 by Kate Moss – which is a traditional matte red – over the base, which creates nice depth to the lips.
Et voila! Not too hard, right? I think this lip style is not too over the top (like it’s counter-part, 1930s lip can often be), and could be worn any time.







