Way back before I even considered starting my own fashion blog, back when I first just discovered fashion blogs were a thing, which then became obsessively reading through the archives of bloggers such as Rhiannon, Tavi, Arabelle etc., I came across the label TBA (To Be Adored) and fell madly in love. I only recently got thinking about this label again since I hadn’t seen anything from them in years. I did a little browsing and ended up on their site which was incredibly disappointing, but then it lead me to their FB page, which is where I found all their old lookbooks and remembered why I loved this label so much. I think, for me, TBA started going wrong in 2013, but that could just be a matter of taste. Before then, they were very much vintage inspired, girly without being over the top and what felt like to me, care free. TBA was the kind of girl I wanted to be, through and through. So, I thought I’d share some looks from TBA SS ’11 collection because that was the season that got me hooked and I feel it is still very relevant to my style now.
Do you guys remember TBA? What was your favourite season?
okay andie 
Oh gosh, I like all of these looks!
Hannah
helloisabelle.com
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Lovely aren’t they? ❤
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Ohhh I felt the same when I saw their site a few months ago! And I remember being really disappointed with the last collection… I think AW10-SS12 were all amazing. I still have the navy velvet dress with the lattice collar because I just can’t bring myself to get rid of it even though I don’t wear it anymore.
http://www.dahlia.com kind of took over for me when TBA went off the radar, but even still I find some of it a little too frilly now – but maybe that’s because I am heading toward 30, so maybe tastes change..
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Ya, I have to agree, Dahlia is pretty nice. But I truly miss TBA. I wonder what happened? Maybe someone else took over? It just doesn’t even seem like the same brand anymore.
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Aw, I miss old TBA. Thanks for reminding me of this brand. I think AW10 is my favorite. Love those loose dresses with the round collars. But AW12 was great too. Really liked the styling in that lookbook.
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Ya, I really loved everything for a long while, but then I have no idea what happened. It’s not even close to what it used to be now.
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I’m so in love with the Isabel Dress! 🙂
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It’s great isnt it?!
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