I think if I were to deem one lingerie brand “darling”, Ohhh Lulu would be it. Based out of Orillia, ON (Ontario represent!) Sarah’s designs are inspired by her love of nature and history, and each piece feels very true to her inspiration – a classic, retro aesthetic in gorgeous floral prints and decadent velvet fabrics. They are the sort of pieces that would make any woman feel ultra girly and sweetly sexy, which are all good things in my books.

My favourites: Red Carmine Bralette, Watercolor Bra, Sleeping Beauty Floral Bra, Watercolor Highwaisted Panties, Pumpkin Spice Highwaisted Panties, Sleeping Beauty Hipster Panties, Doe Hipster Panties